Last updated: 13 October 2026
This Cookie Policy explains how Dan McGovern Digital Marketing uses cookies and similar technologies on danmcgovern.co.uk.
Cookies are small files stored on your device. Similar technologies can include tracking pixels, scripts, tags and local browser storage.
These technologies may be used to make the website work, remember preferences, understand how visitors use the website and measure advertising.
Dan McGovern Digital Marketing is operated by Dan McGovern as a sole trader.
Contact:
hello@danmcgovern.co.uk
01429 806325
DM2, Bovis House
Victoria Road
Hartlepool
TS24 7SE
The website may use three broad categories.
Necessary technologies are required for the website, security, forms or cookie-preference system to operate. These do not require consent where they meet the relevant legal exemption.
Analytics technologies help me understand how people find and use the website.
Marketing technologies help measure advertising performance and may be used to understand whether advertising on platforms such as Facebook or Instagram resulted in activity on this website.
Where consent is required, analytics and marketing technologies are not enabled until you have made the relevant choice.
I use Google Analytics 4 to understand website usage.
Google Analytics may collect information about visits, pages viewed, sessions, device/browser type, approximate geographic information and website interactions.
Google states that GA4 commonly uses:
| Cookie | Purpose | Typical expiry |
|---|---|---|
_ga |
Distinguishes users | 2 years |
_ga_<container-id> |
Maintains session state | 2 years |
These are Google’s default expiry periods and may be affected by browser restrictions or configuration changes.
Analytics is controlled through the website’s consent settings.
The website uses Meta Pixel to measure activity associated with advertising on Facebook and Instagram.
Meta technologies may use cookies or similar identifiers to recognise visits and understand actions following an advert.
Cookies commonly associated with Meta advertising can include identifiers such as _fbp and _fbc. Exact cookies and expiry periods can change depending on Meta’s implementation, your browser and how you reached the website.
Marketing tracking through Meta is only enabled where the appropriate consent has been given.
Google Tag Manager is used to manage tags on the website.
It is the mechanism through which services such as Google Analytics or other measurement tools can be configured and loaded.
Tag Manager itself should not be treated as a reason to allow every tag automatically. Each analytics or advertising tag is controlled according to its purpose and the visitor’s consent choice.
When you first visit the website, you are given choices about optional tracking.
You can:
Accept all optional technologies, Reject all optional technologies, or Manage preferences by category.
You can change your choice later using the cookie settings link available on the website.
Rejecting optional cookies should not prevent you from using the main website.
Technologies used for online advertising require consent under current ICO guidance.
Analytics may qualify for a statistical-purpose exemption in limited circumstances where it is used solely to produce aggregate statistics for improving a service and users are given a simple way to object.
For this website, I use a consent mechanism to manage analytics and marketing technologies rather than assuming all analytics use falls within that exemption.
You can also control cookies through your web browser.
Most browsers allow you to remove existing cookies, block cookies or restrict third-party cookies.
Blocking all cookies may affect some website functionality.
The cookies and services used by this website may change over time.
I will update this policy when tracking technologies, providers or their purposes materially change.
Website design, ecommerce and practical marketing support.
DM2, Bovis House
Victoria Road
Hartlepool
TS24 7SE